Legal & General UTM web analytics

Legal and General Unit Trust Managers were drowning in data from their website. Mezzo designed a dashboard based on each stakeholder's key performance indicators, and then set about compiling the data at regular intervals. And then we used the benefit of our web and asset management experience to unlock the data and provide true insight into what was really happening. The output: a simple monthly analysis of key trends and insights, with a short list of actions to effect improvement. Simple, true and effective.