Customer journey
What defines a great customer experience? Navigation that’s simple and logical? Copy and layout that’s easy to scan? An intuitive flow to the whole process? It’s all these things, and more.
We’ll take you through requirements, information architecture and wireframes. Then we’ll test on real customers. Then we’ll build, test and go live.
And you’ll get a simple, effective customer journey.
Customer journey cubes
Information Architecture and website design
With careful thought we create a set of page schemas called the Information Architecture. This shows the journey through your website for different buying scenarios.
The IA is the blueprint for website development.
Business and customer requirements
Before we start, we document all the business and...
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Copywriting
We haven't found a copywriting agency who could write great web copy. Or a creative agency who managed to keep great web copywriters.
As a result we formed our own web copywriting practice.
We've got a database full of copywriters with:
skills for different kinds of copy
experience...
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Testing
No one wants to think about it, let alone do it. But it doesn't go live unless it's fully tested.
We'll take this pain away from you. We'll even test it with your customers and make sure no stone is left unturned.
Once it's live, we can all relax, right? Wrong.
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Customer journey clients
Rensburg Sheppards website rewrite
After the acquisition of Rensburg Sheppards by Investec, Mezzo were asked to cvollect the business requirements, create the information architecture for a new rebranded website within the Investec.com environment. The new information architecture was delivered in less than 6 weeks.
Mezzo then...
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Investec.com copy and navigation
When Investec Bank needed a global website across 14 countries and 7 lines of business, we helped them create the navigational structure that gave the customer a simple fast journey with an out of the ordinary experience.
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Homeserve local pages
Homeserve offer plumbers, electricians, gas fitters and TV aerial technicians all around the UK, but were not appearing on local searches for these keywords. We helped them produce locally-optimised pages for the UK's top locations.
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