Analytics & insight
What defines a great customer experience? Navigation that’s simple and logical? Copy and layout that’s easy to scan? An intuitive flow to the whole process? It’s all these things, and more.
We’ll take you through requirements, information architecture and wireframes. Then we’ll test on real customers. Then we’ll build, test and go live.
And you’ll get a simple, effective customer journey.
Analytics & insight cubes
MI
We take the data from the website, from Omniture, Webtrends, Google tags, whatever you have.
We'll also take the reports from your sales processing systems.
And we'll crunch the numbers, challenge back, and ask more questions.
The result is a report (or a series of reports, or a dashboard).
And...
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Planning
From the MI and the reports, we'll produce a marketing plan for your online and offline media, and for all other web marketing activity.
We'll also produce a development plan for any improvements on your website.
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Analytics & insight clients
L&G UTM analytics and insight
Legal and General Unit Trust Managers were drowning in data from their website. Mezzo designed a dashboard based on each stakeholder's key performance indicators, and then set about compiling the data at regular intervals. And then we used the benefit of our web and asset management experience to...
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