Analytics and insight
Too much data, too little information and no insight. That's the most common complaint from digital marketers of the management information they receive.
We bridge that gap. Using certified in-house experts, we merge website data with other data sources from display advertising, pay per click (PPC) advertising, natural search and email marketing, and gain real insight into how visitors interact with your sight.
Analytics and insight cubes
Web analytics
We take the data from the website, from Omniture, Webtrends, Google tags, whatever you have.
We'll also take the reports from your sales processing systems.
And we'll crunch the numbers, challenge back, and ask more questions.
The result is a report (or a series of reports, or a dashboard).
And...
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Peer benchmarking
What does success look like? Among your competitors, how do your campaigns rank for CPC, CPA, CTR, volume of visitors, return visitors?
Our benchmarking shows where you sit within a group of 10 of your peers. You will know your position with that group, and the names of your peers, but not each...
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Performance improvement
From the MI and the reports, we'll produce a full audit of your marketing plan for all online media across all your campaigns.
We'll then produce a development plan for any improvements on your website or in your marketing.
Finally we'll sit down with your agencies, and deliver improvements,...
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Analytics and insight clients
Scottish Power
Scottish Power needed help getting meaningful information out of Omniture.
Mezzo collected business requirements from all key stakeholders in sales and marketing, and then designed a set of dashboards in Excel to keep track of their Key Performance Indicators.
Various improvements to...
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JP Morgan web analytics
JP Morgan Asset Management were looking for insight into their campaigns.
Mezzo audited their Omniture implementation, made some improvements to the way they were collecting data and then set about analysing the stats.
We were able to benchmark JP Morgan's performance against their peers and...
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Legal & General UTM web analytics
Legal and General Unit Trust Managers were drowning in data from their website. Mezzo designed a dashboard based on each stakeholder's key performance indicators, and then set about compiling the data at regular intervals. And then we used the benefit of our web and asset management experience to...
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